Interested in adding vlogging to your digital marketing portfolio? Not sure how vlogging provides the right brand exposure? Rest assured, the best business vloggers provide tips, tricks and guidance that help any aspiring vlogger understand the field.
Plus, the top vloggers offer plenty of videos, which allow beginners to learn from their previous mistakes. Also, watching earlier videos allow new marketers to understand how the best business vloggers grew and connected with their audiences!
The short answer is authenticity!
“Authenticity renders the message relatable and personal style makes it remembrable. In this respect, the whole concept of personal branding should construct upon delivering information as the real you; from your standpoint and with your own voice, rather than conveying an airbrushed and branded image of you.”
However, it always helps to have some resources (such as the right vlogging equipment!). As a result, please find some of the best business vloggers. From social media and SEO experts to startup and general business information, these folks will show aspiring vloggers how to differentiate from the pack!
Digital Marketing Business Vloggers
Sunny Lenarduzzi offers a mix of marketing tips focused on branding, business and being your own boss. She coined the phrase #byoBOSS and backs up her movement with engaging videos that help others achieve their career objectives.
For more from Sunny Lenarduzzi, stay connected and learn from her community.
Gary Vaynerchuk started an authentic media movement from a wine cellar and now is the chairman of VaynerX, a modern media and communications company. The Gary Vee team provides motivational, along with useful and actionable videos that help marketing professionals stay engaged and grow their brands!
Gary Vee offers useful tactical tips on all platforms. Stay motivated and connect with the Gary Vee team.
Tim Schmoyer helps aspiring vloggers spread their message through Video Creators, which provides tactical tips and guidance to reach your audience. Schmoyer and Video Creators provide information that help put a strategy in place that is intentionally crafted to build and mobilize an online community.
Connect with Video Creators and receive updates, support and ideas to further spread your message and grow your brand.
Sue Zimmerman helps businesses develop a social media strategy. But, she does more because her tips and messages really help businesses build a thriving online community own their social media marketing strategies. Zimmerman and team provide useful info on all social media channels, but excel at utilizing the power of Instagram to get tangible business results.
Remain up-to-date on the latest and great social media develops and connect with SBZ!
Rand Fishkin and his team at Moz remain SEO gurus and leverage video to share Whiteboard Fridays, which provides actionable tactics that enhance your search results. For example, the Moz team shares how proper keyword research helps identify opportunities for your site.
Don’t let your competition get ahead and stay up-to-date on the latest SEO developments with Rand Fishkin and Moz.
Pat Flynn created a successful business out of need. Following the 2008 financial crisis, Flynn was laid off, but found an opportunity by building an online business. Now, Flynn shares his experience and helps other take advantage of his strategies to grow their online companies.
Follow Pat Flynn along and receive hype-free and honest advice.
Google Small Business provides business owners with tips, tools and resources to grow their businesses online. From general lessons and tips to specifics on setting up your Google listing, the Google Small Business team shares videos that help drive results.
For more information from Google Small Business, connect and learn.
David Siteman Garland created the Rise to the Top, which helps businesses grow and develop their brand online. The Rise to the Top team focuses on content creation and aspiring media professionals nourish their personal brands.
Derek Halprin understands the complexities of standing out in a crowded space. As a result, his team at Social Triggers leverages ideas from psychology, marketing and general human behavior to become master marketers.
If you are looking to stand out from the crowd, then connect with Social Triggers.
Entrepreneurial & General Business Vloggers
Roberto Blake believes in creativity. Blake and team explain how creativity drives from intent, purpose and expression. As a result, cultivating creativity helps communicate and engage with others and as a result, drive results.
Harness your creativity and connect with Roberto Blake.
Marie Forleo shares her wit, wisdom and actionable ideas that help anyone create a lasting business through MarieTV. The content helps anyone, anywhere and encourages everyone to remember they have the power to change their life. From creativity, productivity, health and well-being, entrepreneurship, philanthropy, spirituality, and technology, MarieTV explores every facet of life that leads to success and fulfillment.
For more from Marie Forleo, stay connected and learn from her experiences.
Video Influencers, which was created by Benji Travis and Sean Cannell, helps companies develop and grow their influence, income, and impact with YouTube and online video. The team shares secrets and tips that help anyone develop the mindset to build their company online.
Looking to advance your understanding of online video? Start today and connect with Video Influencers.
Robin Sharma helps individuals develop their leadership abilities. Regardless of role, Sharma focuses on growing leaders at every level, which matches his mission statement of helping people and organizations around the world lead without a title.
Connect with Robin Sharma and become the best leader you can be.
Bryan Elliot created Behind the Brand, which shares stories about successful innovators and entrepreneurs. The vlog series shares interviews with thought leaders that help aspiring individuals develop their businesses and brands
To stay up-to-date with the latest interviews, connect with Behind the Brand.
Nothing keeps a company in the dark like mediocre content. Therefore, tune-in to FightMediocrity, which provides content dedicated to fighting mediocrity through big ideas. FightMediocrity distills the best selling business and self-help books into short hand-drawn, animated sketch videos. FightMediocrity’s success lies in choosing exceptional books and focusing on three to four key points by illustrating it.
Learn more and learn faster by receiving updates from FightMediocrity and their latest videos.
Dan Martell is an award-winning Canadian entrepreneur and a coach to high performing SaaS founders. Building on his successful entrepreneurial activities, Martell shares his wisdom and experience in the SaaS space and offers insights that help any software company executive
Connect with Dan and continue gaining wisdom from his experience in the field.
Stanford Business School produces some of the most successful entrepreneurs and business leaders in the world. As the school notes, their missions remains to create ideas that deepen and advance the understanding of management and with those ideas to develop innovative, principled, and insightful leaders who change the world. It’s a lot, but they share a tremendous amount of videos that help leaders and professionals at every level.
Don’t miss out on the details that make a difference and keep up-to-date with Stanford’s latest video content.
What do the Best Business Vloggers Share?
Authentic personality.
“Vlogging works like blogging (or any other type of content marketing). The best YouTube vloggers offer perspective on a topic (mainstream or niche) and provide engaging information. Just like in the traditional blogging environment, competition remains fierce in the vlogging world.”
From focusing on social media or motivation, each of these business vloggers produce in-depth content. They all found their niche and explore every facet of the space. Plus, they remain connected to their audience through their voice, tone and general perspective. As a result, new or aspiring business vloggers must learn the basics of vlogging.
